Carmarthenshire Tourism Association
Forthcoming Events
Digwyddiadau ar y Gweill
Rydym yn trefnu nifer o ddigwyddiadau ar hyd y flwyddyn i fobl o fasnach twristiaeth lleol – cyfarfodydd, hyfforddiant, arrddangosfeydd, ymweliadau a chyfleon i rwydweithio.

Marketing Your Business Online: Who, Why and How?

Wednesday 14th March

10.30am - 3.30pm

at Xcel Bowl, Carmarthen

 

You’ve got a website, and you’re on social media – so that’s your online marketing sorted right? Maybe not…

Whether using online or traditional methods, identifying who your potential customers are and how to reach them is absolutely essential in order to generate the best results for your business. If you don’t know who your customers are and which online channels they’re using, then your efforts may be in vain.

In this workshop, you will create your own online marketing plan – identifying who your target market is and how to reach them - in order to help you focus your activities, and ensure that you’re actually connecting with your potential customers online.

The aim is to provide you with clear marketing objectives that will give your business a competitive edge – and ensure a return on your investment. We’ll also help you to review your current online marketing, and think of other platforms you could explore – and identify areas where you need to expand or refine your activity.

You’ll leave with a clear idea of the next steps you need to take in order to generate the best results for your business – and information on a variety of follow on courses that will help you develop any new skills that you need.

In this workshop you will cover:

  • Who are your customers and how are you reaching them online?
  • Social media demographics – are you using the right channels to reach your target market?
  • Your Website – reviewing how people engage using analytics and demographics
  • Email marketing – using zero cost methods
  • Integration – seeing online marketing as a package of activity
  • Which platforms are right for your business?
  • Which skills do you need to develop and how you can do this
  • Measuring success – understanding the tools available to help measure the success of your marketing strategy

 Your Trainers:

This workshop will be delivered by Frogmore Consulting, combining the skills and experience of principal consultant Marianne Pettifor and digital marketing consultant Jon Berg. Both Marianne Jon are specialists in the hospitality and tourism sector, ensuring that the training provided will be tailored to the sector and highly relevant to your needs.


How to Book:

Contact us to book your place by no later than Monday 12th March. 


 Cost:

 Members £25 / Non - Members £40

This workshop is part of the South West Wales Regional Tourism Skills programme run by the South West Wales Tourism Associations (Carmarthenshire Tourism Association, Pembrokeshire Tourism and Tourism Swansea Bay.)

Members of all three Associations can attend this workshop at a special discounted rate of £25 per person. 

The cost to all others is at the still excellent value, subsidised price of £40 per person.


Unable to make this date?:

This course will also run in Swansea on Thursday 8th March and Pembrokeshire on Thursday 15th March. Contact us for more details. 

 

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Carmarthenshire Tourism Association
Business Resource Centre
Parc Amanwy
New Road
Ammanford
Carmarthenshire
SA18 3EP

01269 598140

 

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