You’ve got a website, and you’re on social media – so that’s your online marketing sorted right? Maybe not…
Whether using online or traditional methods, identifying who your potential customers are and how to reach them is absolutely essential in order to generate the best results for your business. If you don’t know who your customers are and which online channels they’re using, then your efforts may be in vain.
In this workshop, you will create your own online marketing plan – identifying who your target market is and how to reach them - in order to help you focus your activities, and ensure that you’re actually connecting with your potential customers online.
The aim is to provide you with clear marketing objectives that will give your business a competitive edge – and ensure a return on your investment. We’ll also help you to review your current online marketing, and think of other platforms you could explore – and identify areas where you need to expand or refine your activity.
You’ll leave with a clear idea of the next steps you need to take in order to generate the best results for your business – and information on a variety of follow on courses that will help you develop any new skills that you need.
In this workshop you will cover:
This workshop will be delivered by Frogmore Consulting, combining the skills and experience of principal consultant Marianne Pettifor and digital marketing consultant Jon Berg. Both Marianne Jon are specialists in the hospitality and tourism sector, ensuring that the training provided will be tailored to the sector and highly relevant to your needs.
How to Book:
Contact us to book your place by no later than Monday 12th March.
Members £25 / Non - Members £40
This workshop is part of the South West Wales Regional Tourism Skills programme run by the South West Wales Tourism Associations (Carmarthenshire Tourism Association, Pembrokeshire Tourism and Tourism Swansea Bay.)
Members of all three Associations can attend this workshop at a special discounted rate of £25 per person.
The cost to all others is at the still excellent value, subsidised price of £40 per person.
Unable to make this date?:
This course will also run in Swansea on Thursday 8th March and Pembrokeshire on Thursday 15th March. Contact us for more details.
"Roedd y sesiynau un-i-un ar sut i wella fy ngwefan yn werthfawr iwan. Mae Paul yn gwybod yn syth beth yw beth, a sut rwy'n meddwl neu'n stryffaglio!"
"Best summit yet. Simon Calder exceeded high expectations. This is a way for a micro business to gain an insight into the latest big picture in terms of economic outlook for the sector, future public policy and latest technologies."
"The Safari Supper gave me the opportunity to visit a number of venues in one evening, which allows us to give our customers a tailored recommendation when considering their dining requirements."
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