Wednesday 5 April 2017
Ffos Las Racecourse, 10.30am - 3.30pm
A Guide to Why, Who and How…
Using email marketing can be a very effective and low cost marketing method – and done well, can help to attract prospective customers to visit and encourage existing customers to return.
Many of your competitors are already using email marketing to bring guests back for repeat visits and special events.
This workshop will focus on email marketing plans/strategy, list building, legal compliance and content ideas for your emails.
Introduction to email marketing
The list - the DOs and DON’Ts
Monitoring & follow up
Is it for me? Yes…
If you want to build a good relationship with your customers, reach new people and encourage repeat custom then effective email marketing can help you achieve this. This workshop will give you the tools and confidence to get started, or to further develop your list and campaigns.
Who is this workshop for?
This will suit tourism and hospitality business owners and managers who:
About the Trainer
Julliet Fay is a Marketing and Business Development Professional, specialising in Email Marketing and MailChimp training. See her Linked In profile here.
This workshop is part of the South West Wales Regional Tourism Skills programme run by the South West Wales Tourism Associations (Carmarthenshire Tourism Association, Pembrokeshire Tourism and Tourism Swansea Bay.)
Members of all three Associations can attend this workshop at a special discounted rate of £25 per person.
The cost to all others is at the still excellent value, subsidised price of £40 per person.
This includes the workshop and teas and coffees. Please note that this does not include lunch.
Book your Place
Places must be booked and paid for in advance and by no later than midday on Monday 3rd April.
"Roedd y sesiynau un-i-un ar sut i wella fy ngwefan yn werthfawr iwan. Mae Paul yn gwybod yn syth beth yw beth, a sut rwy'n meddwl neu'n stryffaglio!"
"Best summit yet. Simon Calder exceeded high expectations. This is a way for a micro business to gain an insight into the latest big picture in terms of economic outlook for the sector, future public policy and latest technologies."
"The Safari Supper gave me the opportunity to visit a number of venues in one evening, which allows us to give our customers a tailored recommendation when considering their dining requirements."
Carmarthenshire Tourism Association
Business Resource Centre