Carmarthenshire Tourism Association
Forthcoming Events
Digwyddiadau ar y Gweill
Rydym yn trefnu nifer o ddigwyddiadau ar hyd y flwyddyn i fobl o fasnach twristiaeth lleol – cyfarfodydd, hyfforddiant, arrddangosfeydd, ymweliadau a chyfleon i rwydweithio.

Building Customer Loyalty Through Email Marketing

Wednesday 5 April 2017

Ffos Las Racecourse, 10.30am - 3.30pm

A Guide to Why, Who and How…


Using email marketing can be a very effective and low cost marketing method – and done well, can help to attract prospective customers to visit and encourage existing customers to return. 

Many of your competitors are already using email marketing to bring guests back for repeat visits and special events.

This workshop will focus on email marketing plans/strategy, list building, legal compliance and content ideas for your emails. 

Introduction to email marketing

  • e-mail marketing – what it is and how to use it without annoying people
  • why you need a plan/strategy

The list - the DOs and DON’Ts

  • who to target – getting people to opt in
  • how not to get labelled a spammer
  • capturing contact details
  • building your list and promoting your campaigns

The campaigns

  • 3 types of emails you can send
  • Anatomy of a good email
  • tips for effective promotion
  • effective subject lines and avoiding the spam filters

Monitoring & follow up

  • Tracking response
  • 3 ways to follow up an email campaign
  • Integrating with other marketing activity

Is it for me? Yes…

If you want to build a good relationship with your customers, reach new people and encourage repeat custom then effective email marketing can help you achieve this. This workshop will give you the tools and confidence to get started, or to further develop your list and campaigns.

Who is this workshop for?

This will suit tourism and hospitality business owners and managers who:

  1. Are thinking about using emails for marketing to existing or prospective customers or guests , but have concerns about annoying people
  2. Are currently sending bulk email updates using Outlook, Hotmail, or Mail (for Mac)

About the Trainer

Julliet Fay is a Marketing and Business Development Professional, specialising in Email Marketing and MailChimp training. See her Linked In profile here.

The Cost

This workshop is part of the South West Wales Regional Tourism Skills programme run by the South West Wales Tourism Associations (Carmarthenshire Tourism Association, Pembrokeshire Tourism and Tourism Swansea Bay.)

Members of all three Associations can attend this workshop at a special discounted rate of £25 per person. 

The cost to all others is at the still excellent value, subsidised price of £40 per person.

This includes the workshop and teas and coffees.  Please note that this does not include lunch.


Book your Place

Places must be booked and paid for in advance and by no later than midday on Monday 3rd April.

Contact us to book your place.



Carmarthenshire Tourism Association... Let's work together    Join Us Today


Contact Us

Carmarthenshire Tourism Association
Business Resource Centre
Parc Amanwy
New Road
SA18 3EP

01269 598140


Follow Us


Email Newsletter


Useful Links