Carmarthenshire Tourism Association
Forthcoming Events
Digwyddiadau ar y Gweill
Rydym yn trefnu nifer o ddigwyddiadau ar hyd y flwyddyn i fobl o fasnach twristiaeth lleol – cyfarfodydd, hyfforddiant, arrddangosfeydd, ymweliadau a chyfleon i rwydweithio.

Choose Your Words Wisely: Creating High Impact Marketing Messages

Wednesday 17th May 2017

10.30am - 3.30pm, Yr Atom, Carmarthen


In an ever more competitive market, reaching your audience with a clear, on-target message has never been more important.

This workshop will help you to choose each word carefully, make your point clearly and to sell your business effectively.

You’ll think about who your target customers are and which communication channels they engage with, before creating high impact marketing messages to take away and use.

The workshop will also help you to relook at your business, and whether you’re effectively communicating what makes you unique and why customers should choose you.

As part of the workshop, trainer Marianne, will support you to write effective copy and descriptions to sell your business offer – so you’ll leave the workshop with the right copy for the right audience and a plan of how to reach them.


This workshop includes:

1: Preparation for sending high impact messages

What is success criteria for a high impact message?

Do you know who your target audience is and what communication channel they tune into?

Do you know what your target audience want to hear and why they won’t tune in?

Do you know what message you want to embed for example?

Who are you - business description?

Unique selling proposition?

Your brand promise?

News items?


2: Creating High Impact Messages

Creating copy – written exercise

Designing the essential 15 word sales pitch – written exercise

Creating a call to action


3: The Receiver

Ensuring we are in tune with what our customers want to hear - research

Customer Profiling

Action planning for future development

Is it for me? Yes…

Effective communication with your customers and potential customers is key to the success of any business. This workshop will help you to look at your current message, and identify ways to adapt or improve, with the aim of attracting more custom.

About the Trainer

Marianne Pettifor is an experienced motivational trainer, rated as 'excellent' by delegates at a previous CTA workshop. She specialises in the customer experience, marketing, sales and customer service. 

The Cost

This workshop is part of the South West Wales Regional Tourism Skills programme run by the South West Wales Tourism Associations (Carmarthenshire Tourism Association, Pembrokeshire Tourism and Tourism Swansea Bay.)

Members of all three Associations can attend this workshop at a special discounted rate of £25 per person. 

The cost to all others is at the still excellent value, subsidised price of £40 per person.

This includes the workshop and teas and coffees.  Please note that this does not include lunch.


Book your Place

Places must be booked and paid for in advance and by no later than midday on Monday 15th May 2017.

Contact us to book your place.


Alternative Dates & Venues:

**Please note - this same workshop will also be run by Tourism Swansea Bay on Wednesday 5 April 2017 and by Pembrokeshire Tourism on Tuesday 11th May 2017   Members of Carmarthenshire Tourism Association can still access their discounted rate to attend one of these, if the dates are more suitable for them.  Find out more here

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Carmarthenshire Tourism Association
Business Resource Centre
Parc Amanwy
New Road
SA18 3EP

01269 598140


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