Wednesday 5 April 2017
Time and location to be confirmed
A Guide to Why, Who and How…
Using email marketing can be a very effective and low cost marketing method – and done well, can help to attract prospective customers to visit and encourage existing customers to return.
Many of your competitors are already using email marketing to bring guests back for repeat visits and special events.
This workshop will focus on email marketing plans/strategy, list building, legal compliance and content ideas for your emails.
Introduction to email marketing
The list - the DOs and DON’Ts
Monitoring & follow up
Is it for me? Yes…
If you want to build a good relationship with your customers, reach new people and encourage repeat custom then effective email marketing can help you achieve this. This workshop will give you the tools and confidence to get started, or to further develop your list and campaigns.
Who is this workshop for?
This will suit tourism and hospitality business owners and managers who:
About the Trainer
Julliet Fay is a Marketing and Business Development Professional, specialising in Email Marketing and MailChimp training. See her Linked In profile here.
This workshop is part of the South West Wales Regional Tourism Skills programme run by the South West Wales Tourism Associations (Carmarthenshire Tourism Association, Pembrokeshire Tourism and Tourism Swansea Bay.)
Members of all three Associations can attend this workshop at a special discounted rate of £25 per person.
The cost to all others is at the still excellent value, subsidised price of £40 per person.
This includes the workshop and teas and coffees. Please note that this does not include lunch.
Book your Place
Places must be booked and paid for in advance and by no later than midday on Friday 31st March 2017.
Alternative Dates & Venues:
**Please note - this same workshop will also be run by Pembrokeshire Tourism on Tuesday 7 March 2017 and by Tourism Swansea Bay on Tuesday 31 January 2017. Members of Carmarthenshire Tourism Association can still access their discounted rate to attend one of these, if the dates are more suitable for them. Find out more here
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